Senior Shield takes home UGA Idea Accelerator

It’s a problem that needs solving, but no one wants to talk about it.

Kareem Elfoulie, a recent mechanical engineering graduate from Georgia Tech, created a noninvasive wearable that alerts caregivers when their senior loved ones need their incontinence garments changed.

Elfoulie, who presented his prototype Senior Shield to judges at the UGA Entrepreneurship Program’s Idea Accelerator Pitch Contest on Oct. 30, took home the first prize of $2,500.

“You’re clearly on to something given the traction you’ve already had,” said Ryan Elwart, president of the sustainable and adhesives division of materials company Mativ. “You’re going to need to sprint to some IP protection. You have formidable competitors in the incontinence space. If they think there’s something here, they will try to tangentially put something out there, which is a compliment.”

Elfoulie was one of a dozen student founders participating in this fall’s second UGA Entrepreneurship Idea Accelerator. The UGA Idea Accelerator is a four-week, intensive business workshop pairing student startups with entrepreneurs who coach them in customer discovery, financial literacy and investor readiness.

The post Senior Shield takes home UGA Idea Accelerator appeared first on UGA Today.