Top state officials push foster care marketing campaign

ATLANTA — Gov. Brian Kemp, First Lady Marty Kemp, and Department of Human Services Commissioner Candice Broce announced a new statewide marketing campaign to help recruit and retain more foster parents for youths in state custody.

“My administration has taken great strides to support foster parents in the critically important mission of caring for Georgia children in need,” Kemp said in a news release. “Our state believes in protecting life at all stages, and we’re committed to achieving this goal. We hope this new campaign reaches more who are ready to answer this call.”

“Our state appreciates the generous families and individuals who have opened their homes to children in need,” First Lady Marty Kemp said. “Our hope is that this initiative will encourage more Georgians who are able to answer the call and provide kids in state custody the most valuable thing they could receive: a stable, caring place to grow and thrive.”

Working with Lexicon Strategies, state officials have already begun work on a rigorous approach to engage stakeholders, build a message that resonates with potential foster parents, and celebrate the victories — big and small — of foster parents across the state.

“We need more loving homes for our children and young adults in foster care, and we want to recognize the compassion and selflessness of the families who already serve the most vulnerable among us,” Broce said. “Across the state, we are committed to our foster families and working to create more opportunities for our youth. This initiative is critically important to our child welfare system, and we appreciate the first family’s unwavering partnership.”

Some Georgians may not realize that they are eligible to become a foster parent. Single women and single men, younger adults over age 21, and newly married couples are all eligible to start the process of becoming a foster parent.

For more information on how to become a foster parent in Georgia, visit fostergeorgia.com or call 1-877-423-4746.

Special Photo: Governor’s Office