Ivester Institute to connect data dots well into the future
Krista Richmond
Naming a new academic program is an intricate process that yields an impressive and formal title. This is true for the M. Douglas and V. Kay Ivester Institute for Business Analytics and Insights (IIBAI), a Terry College program seeking to expand analytics throughout business education.
But Doug Ivester (BBA ’69), who came to the University of Georgia in 1965 to study accounting and years later became the CEO and Chairman of The Coca-Cola Company, spent a career honing in on the true purpose of any endeavor he took part in. For the IIBAI, he had additional thoughts.
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